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BenefitHub Selects VIVA Finance to Anchor Financial Wellness Offerings on Benefits+ Platform

  • 2 days ago
  • 2 min read

VIVA Finance, a leading credit platform for the American workforce, today announced a strategic distribution partnership with BenefitHub, the world’s leading lifestyle benefits portal and discount marketplace. This collaboration names VIVA Finance as the preferred personal loan partner on BenefitHub’s Benefits+ voluntary benefits platform, embedding responsible credit solutions directly into the benefits packages of millions of workers.


The milestone partnership significantly accelerates VIVA’s mission to provide fair, employment-based lending options at scale. BenefitHub’s expansive network is utilized by over 1017,000 companies globally, including 36% of the Fortune 500, and boasts a registered user base of more than 10 million employees. Through this integration, users will gain seamless access to VIVA's affordable personal loans, which incorporate employment history in underwriting rather than relying solely on traditional credit scores.


VIVA’s unique model addresses a critical gap for nonprime consumers who are often overlooked by traditional financial institutions or trapped by high-interest predatory lenders. By prioritizing employment data and offering low-friction, payroll-linked repayment options, VIVA helps employees efficiently manage unexpected expenses, consolidate debt, and build long-term financial resilience.


“We are honored to be selected as the preferred financial wellness partner for the Benefits+ platform, allowing VIVA to empower millions of hardworking Americans with better credit options.” said Hodges Markwalter, Co-Founder of VIVA Finance. “Launching on the Benefits+ platform allows us to scale our impact dramatically, meeting workers exactly where they are with the fair and transparent credit solutions they deserve. Our ambition is to become the leading credit platform for the American workforce, and this partnership accelerates our ability to accomplish this.”


“Partnering with VIVA Finance allows us to significantly strengthen our financial wellness toolkit on the Benefits+ platform,” said Wes Ochoa, EVP, Advertising and eCommerce Partnerships at BenefitHub. “Our mission has always been to provide meaningful benefits that make a real difference in employees' daily lives. By offering VIVA's responsible, employment-linked lending solutions, we are giving millions of users a powerful, accessible tool to manage financial challenges and build a more secure future.”


About VIVA Finance


VIVA Finance powers a mobile-first lending platform that offers personal loans underwritten primarily based on employment information rather than credit history. VIVA's mission is to build an inclusive financial system by expanding access to affordable credit for American workers. Through partnerships with leading employers and payroll providers, VIVA serves tens of thousands of borrowers across the country with loan amounts up to $15,000 and APRs starting at 11.99%. Founded in 2019, VIVA Finance is headquartered in Atlanta, Georgia. For more information, visit www.viva-finance.com.


About BenefitHub


BenefitHub is the leading cloud-based platform for voluntary benefits, rewards, and lifestyle perks, fully customizable to meet the unique needs of organizations. Trusted by 36% of Fortune 500 companies and deployed across thousands of client organizations globally, BenefitHub serves over 10 million employees. Through BenefitHub, employees gain exclusive access to a diverse range of deeply discounted consumer goods, voluntary insurance products, and essential lifestyle services, helping employers engage and support their workforces. Learn more at benefithub.com.

(678) 685 8834
112 Krog St NE, STE D145, Atlanta, GA 30307

You may apply, review and download your information, and make payments on the viva-finance.com website 24 hours per day, 7 days per week. If you need to speak with someone, you can reach us from 8 am to 8 pm Monday through Thursday, and 8 am to 5 pm on Friday. All times are Eastern.

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* Loan funds are generally processed in 2 business days from the date the loan contract is signed. However, some applications may take longer to process.

VIVA Program Loans are not provided by, sponsored, or endorsed by any employer. VIVA Finance is an optional resource and employers in no way benefit from the VIVA Loan Program. VIVA Finance is not directly affiliated with any employers and completely releases employers from any liability.

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VIVA Finance offers unsecured personal installment loans up to $15,000 in amount financed. The minimum annual percentage rate (APR) on a VIVA Finance loan is 11.99% with a maximum APR of 35.99% including all applicable fees and loan costs. The term or repayment period of VIVA Program Loans is up to 36 months.
 

A loan example: A $4000 loan with a prepaid finance charge of $25, and amount financed of $4,000, repayable in 24 monthly installments, and an interest rate of 18.99% would have an APR of 19.60% and monthly installments of $204.45. This would amount to the borrower paying back $4,906.80 in total.
 

All loans are subject to the underwriting policies of Thread Bank, Member FDIC, DR Bank, Member FDIC, or Viva Finance Inc. Terms and conditions apply. There are no penalties for early repayment.

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Approvals are primarily based on employment information. Loan offer amount and rate may vary based on other factors such as your income and credit history.

VIVA Finance Inc NMLS #1905666. NMLS Consumer Access.

South Carolina Residents:

VIVA Finance holds Supervised Lender Licenses in the state of South Carolina (SL - 1905666, SLW1 - 1905666 and SLW2-1905666). You can find the Maximum Rate Schedules for VIVA Finance here, here and here. A South Carolina consumer pamphlet can be found here. The Consumer Grantor Certificates for VIVA Finance can be found here, here and here.

New Mexico Residents:

Viva Finance holds a Small Loan Company License in the state of New Mexico here. You can find information about Common Terms and Definitions here and a Consumer Information Brochure here. Disclosures about our Loan Rate and Fees are available here.

TO REPORT A PROBLEM OR COMPLAINT WITH THIS LENDER, YOU MAY WRITE OR CALL Viva Finance Inc. Attention Disputes, 112 Krog Street NE, Suite D145, Atlanta, GA 30307. Phone: 678-685-8834, Email: info@viva-finance.com. New Mexico Only: This lender is licensed and regulated by the New Mexico Regulation and Licensing Department, Financial Institutions Division, P.O. Box 25101, 2550 Cerrillos Road, Santa Fe, New Mexico 87504. To report any unresolved problems or complaints, contact the division by telephone at (505) 476-4885 or visit the website https://www.rld.nm.gov/financial-institutions/.

Alabama Residents:

VIVA Finance holds a Small Loan License, which can be found here, and a Consumer Credit License which can be found here.

Michigan Customers:

Viva Finance Inc. Is licensed and regulated by the Michigan Department of Insurance and Finance, PO Box 30220, Lansing MI. To contact the Department by Telephone, please call 877-999-6442 (Toll-Free). To contact the Department by email, please write to DIFSInfo@michigan.gov.

Loans through VIVA Finance, Inc. are not currently available to active members of the military and/or their dependents.

VIVA Finance Inc. is not a bank. VIVA Finance loans are originated by Thread Bank, Member FDIC, DR Bank, Member FDIC, or Viva Finance Inc. Loans made are subject to loan approval, terms, and conditions, which are subject to change at any time without notice.

VIVA Finance, Inc. © 2026
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